Brief: create a multiplatform motion package for a campaign of your choosing. This project revolves around a hypothetical collaboration between the iconic streetwear brand Stüssy and the equally iconic "Cool S" symbol. The latter is often theorized to have originated from the former and, while this may not be true, it provides an opportunity to leverage some schoolyard nostalgia in telling Stüssy's story. An appropriate matchup, considering the rebellious nature and rich cultural history of both entities.
A promo animation was created in three aspect ratios in addition to several out-of-home brand extensions to round out the campaign.
The Team
Duncan Bennett, Zoe Malee
My Roles
Asset creation, Storyboarding, Motion, Brand extensions
Portrait (1080x1920)
Square (1080x1080)
Initial Style Frames
Experimenting with a grungy visual language and the collection of "S" compositions used for the transitions.
Final Style Frames
The final design board reflects a more cohesive style, even considering the mixed media approach.
Out-of-home
A collection of branding extensions to expand the story and generate hype. Shown here: billboard, social media package, sticker pack.
The S's
Over 50 compositions of the "Cool S" were created using a myriad of techniques and styles, paying homage the symbol's mysterious ubiquity.
Credits
Duncan Bennett — Asset creation, Storyboarding, Motion, Brand extensions
Zoe Malee — Asset creation, Storyboarding, Motion, Final compositing