A fun, energetic, and technically inspired branding campaign for a mechanical keyboard business. A collection of relevant touch points and informational systems combine to demystify the growing hobby and invite new demographics to partake.
Process
One critical component was nailing the look of the mascots. In order to create an endearing cast of characters, several rounds of iteration went into finding the boundary between charm and mischief, all while ensuring the important technical information remained intact and easily digestible.
