An international reimagining of a US-based soap brand known for its durability and universality. The prompt for this project was to create a rebrand harmonious between label and packaging. The result is an elegant celebration of both travel and hygine.
Process
This project was an exercise in attention to detail and the careful execution of a specific vision. A strong foundation of concept development and ideation was crucial for the final result to succeed. The original sketches were first refined, then adapted into 3D prototypes to aid in visualization.